(Quite why this camera isn’t capable of shooting more than 10 frames per second is a question for another day.)Ĭombining perfect stills features with perfect video features is not an easy task when you’re trying to keep the price under two-and-a-half thousand dollars. The processor has been lifted directly from the a1, allowing it to oversample 7K from the 33-megapixel sensor in order to create its 4K 30p video and offer a huge buffer. Dynamic range is improved, autofocus is somehow even better, and new video features have been introduced.
With the a7 IV, Sony has the unenviable task of trying to match that hype, and at first glance, it seems to have done a pretty good job. To keep the price down, Sony cut some corners: though reasonably sturdy, the build quality didn’t feel premium and parts - such as the 3.5mm audio output (let’s not talk about the shutter) - had a reputation for failing after sustained use. All of this was surprisingly affordable, and creators around the world - not to mention countless amateurs and enthusiasts, some of whom were buying their first camera - also put in their orders. It shot fantastic stills with phenomenal dynamic range, the autofocus was incredible, and the video features were impressive. The camera combined a remarkable set of features that its competitors seemed far from matching and at a price that was deliberately aggressive. When the a7 III was introduced in 2018, it sent shockwaves through the industry.
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